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NEW YORK — Verizon Communications Inc. has selected Zenithmedia Inc. and Draft Worldwide to handle its media buying.
The media buying agencies are to work jointly on mass market and direct response work for Verizon Communications, Verizon Wireless and Verizon Information Services.
“This selection enables all Verizon business units to integrate their media buying nationwide through a ‘best-in-class’ provider,” said Bill McCarron, Verizon vice president for Media Services. The arrangement allows Verizon to leverage its position as the largest local U.S.
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