Verizon Fights Back Against Cable

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NEW YORK Verizon escalated the war of words between cable firms and telecoms on Thursday by launching a TV campaign touting its always-on reliability.

Two TV spots from Interpublic Group’s DraftFCB, New York, feature testimonials from Verizon users. “It’s on whenever I feel like gossiping,” says one woman. “It’s on whenever I want to talk to my buddies,” states a twenty-something guy.

Others talk about how the phone works even when there’s a big storm or the power goes out.



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