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NEW YORK Swimwear house Venus will bow its first national TV spot during Monday’s Miss America pageant.
All 52 contestants will model Venus suits at the show, which is being held in Las Vegas and broadcast on CMT. Mario Lopez will host.
“The spot wasn’t designed to win a gold Lion [at the Cannes festival]. It was designed to tell people that Venus is out there and if you want a hot bathing suit you go to them,” said Frank Costantini, ecd and partner at On Ideas in Jacksonville, Fla.
The
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