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"That kid's going to be a soccer player." It's a phrase likely uttered by many soon-to-be-moms when they feel their unborn children kick for the first time. That's especially true in soccer-crazed South America. However, according to executives at Estudiantes De Caracas, a professional soccer team and academy in Caracas, Venezuela, fathers in Venezuela are often more excited about the prospect of their children playing soccer than mothers.
So, Estudiantes De Caracas enlisted FCB RG2 to create a campaign, "Little Kicks," to help encourage moms to sign their kids up for one of the team's academies, and make them bigger fans of the sport, in general.
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