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Animal Planet has chosen Venables, Bell & Partners and design shop Imaginary Forces to tout the network’s increasingly diverse programming lineup.
Finalists for the $10-15 million account included Maxxcom’s Crispin Porter + Bogusky in Venice, Calif., and Miami; and independents Modernista! in Boston and Kirshenbaum Bond & Partners in New York, sources said. The client, which has handled most of its creative work in-house, declined to confirm the list.
PHD in New York will continue to handle media planning and buying.
Seeking a stronger network identity, Animal Planet paired ad agencies with design firms for the review, asking Venables, Bell in San Francisco and Imaginary Forces in Los Angeles and New York to partner on the pitch.
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