Velocity Picks Up Speed With ScanSoft, Tisdale

Velocity Advertising has added ScanSoft to its roster and will break a campaign for the client in the next few weeks.

ScanSoft, Peabody, Mass., produces software that converts paper documents into digital files for companies such as law firms that tend to become mired in paperwork.

Boston-based Velocity is creating a series of print executions for various ScanSoft products. Two recently upgraded products, OmniForm and OmniPage, will be touted in ads set to appear in June issues of national business and trade publications. The budget was not disclosed.

Separately, Jennifer Tisdale, who had been working for Velocity as a consultant since its launch late last year, has signed on as operations and creative services manager.

In her expanded role, Tisdale will be responsible for a variety of activities at the agency, including managing the creative services.

“Jennifer is the type of person who can get absolutely anything done,” said Lisa Hickey, founder and CEO of Velocity. “From getting a T1 line installed in record time to building the systems that satisfy our clients, she brings efficiency and order to what could be a chaotic business.”

Prior to Velocity, Tisdale was a freelance art buyer and producer. She held various posts at Picture Park and with Arnold, both in Boston.

The 15-person agency also recently relocated to Dartmouth Street. Velocity’s digs are located in the top two floors of the old mansion, which was first built in 1872 for US Congressman and railroad tycoon Frederick Ames. The spacious house has 55 rooms and 40 fireplaces.

“The building fits in with our vision of creating a big, grand, creative agency,” Hickey said.

Velocity is one of several regional shops launched recently. It has been among the fastest growing newcomers on the scene, lagging behind only Boston’s Modernista!

Velocity’s other cli-ents include Bob’s Stores and Just For Feet. Velocity launched ads for the shoe store chain that target serious runners with the new tagline, “Just right for you.” The shop recently broke broadcast campaigns for both clients, with offbeat efforts for Bob’s featuring a mannequin-like character dubbed “The Formal Guy.”