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Veduccio & Partners has unveiled an ad campaign for the Mall at Chestnut Hill that introduces the tagline, “Beyond shopping.”
The print effort is intended to market the Newton, Mass., shopping center’s upscale retailers—Barney’s New York, Bloomingdales and others—to wealthy suburban consumers who shop at competitors such as the Copley Place Mall in downtown Boston.
Three print ads feature young models attired in fashionable clothing and challenge consumers to “Guess again” where the women may have purchased their outfits.
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