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Up-and-coming agency Venables, Bell & Partners has entered a working partnership with digital production studio Mekanism. Sources said the two have combined on a successful pitch to relaunch online music service Napster.
The San Francisco shops first collaborated on UltimateTV, which VB&P won last June. It went so well that they decided to chase Napster together.
“We’re going to pitch business with them as appropriate,” agency partner Paul Venables said. “We like to have them in from the get-go, figuring out how digital work can play a role.”
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