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Match Inc. has won the creative account of apparelmanufacturer Vanity Fair Intimates, triumphing over finalist Huey/Paprocki.
The win, according to B.A. Albert, a principal at the Atlanta agency, came down to a client decision over which shop could best serve the women’s market.
“They wanted people who understood the changing female market and could get inside the heads of the female consumer,” Albert said.
Albert and co-creative director Elizabeth Baskin own the 16-person creative shop.
The incumbent, The Martin Agency in Richmond, Va.,
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