Van Kampen Finds 'True Wealth'

Not everyone investing in a mutual fund is looking to get filthy rich, according to research by DDB for Van Kampen Funds.
That supports the Chicago shop’s first branding campaign for Van Kampen since it picked up the account more than two years ago. Tagged “True wealth,” the TV and print work suggests consumers want the security of knowing they’ll be able to maintain their existing lifestyle, and don’t necessarily invest to gain greater wealth.
“I think it was a surprise,” said Frank Wheeler, vice president and director of brand marketing at the Oakbrook Terrace, Ill.,