Value Vs. Price: Q&A With NPD's Russ Crupnick

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More than ten million people stop buying music each year, Russ Crupnick told the Leadership Music Digital Summit last week, and two-thirds of non-digital buyers don’t have any interest in buying digital. They simply wanted good value in music and feel they weren’t getting it. Crupnick knows what consumers want. He is VP, senior industry analyst at the NPD Group, a Long Island-based provider of retail and consumer market research. He first looked at the value-versus-price issue for a 2002 NARM conference presentation.

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