Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
QLube, the retail oil change unit of Quaker State Corp., has selected Valentine Radford in Kansas City, Mo., to handle creative development as well as media planning and buying, after a review.
Valentine was one of two finalists for the $7-9 million account. The other finalist was Harris & Love in Salt Lake City.
“We’ve hired Valentine Radford for all of our creative, plus our individual market implementation. They will be planning all of our individual markets, planning the flow charts and buying all of our media and all of the individual things that have to be done on a market by market basis,” said Dick Ostler, vice president of marketing for the Salt Lake City-based chain.
QLube hired The Forbes Group in Dallas last month to handle its database marketing and account planning.
Ostler said creative work includes TV, radio, print and local market programs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in