Valentine Radford Looks Ahead

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ECD Bob Simon Out as Agency Contemplates Integrated Future
CHICAGO–A shift in business strategy at Valentine Radford prompted the departure of executive creative director Bob Simon, agency officials said.
Over the past year, the Kansas City, Mo., shop has been beefing up its interactive division, with the aim of integrating it into the overall agency, said chief executive officer Chuck Curtis. Simon’s talents did not mesh with the agency’s vision, he said.
“We’re moving to a much more integrated product and that’s calling for a greater skill set than creative directors have traditionally had,” Curtis said.
Attempts to reach Simon for comment were not successful.
The shop plans to take the integration process “real slow” to get it right, Curtis said.







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