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Earle Palmer Brown’s slate of eight 15-second television spots for the Potomac Electric Power Co. takes a homey approach to educate consumers about the region’s upcoming utility deregulation.
Kids, senior citizens, dogs and sports make repeated appearances in the ads, which alert
viewers to “Look for new stuff from an old friend in the mail” about the July 1 deregulation.
One commercial
features a pair of elderly women at a bingo game. Another ad shows two joggers jockeying for position.
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