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SAN FRANCISCO Independent Venables, Bell & Partners here breaks new spots for Pacific Gas & Electric this week that aim to take the lecturing out of energy conservation messages.
Different from VBP’s last branding effort for the client, these tactical messages are about how PG&E encourages customers to save money by getting rid of energy-hogging extra appliances.
In “Bad Refrigerator,” a man in his garage gets a soda from his extra fridge, when the appliance suddenly turns on him, smacking him to the ground with its doors and taking his wallet.
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