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AGENCY: Fotheringham & Associates/Salt Lake City
CREATIVE DIRECTOR: Rod Miller
ART DIRECTOR: Jay Griffith
COPYWRITER: Rod Miller
DIRECTOR: T.C. Christensen/Visual Transit Authority, Salt Lake City
CLIENT: UTA Summer Youth Pass
Fotheringham & Associates/Salt Lake City takes a page out of the ‘Be young, have fun’ book of advertising in a spot for the Utah Transit Authority’s Summer Youth Pass. The amusing ad is aimed at the pre-driver’s license set and offers UTA’s bus pass as the alternative to a summer of terminal boredom.
The spot opens on a typical teen’s bedroom with a voiceover that empathizes, ‘Summer.
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