Utah Selects Richter7 to Attract Businesses

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LOS ANGELES Utah’s division of business and economic development has chosen Richter7 to handle its advertising and public relations account, according to the client and agency.

The independent shop in Salt Lake City won the business following a review. The account was last handled by Euro RSCG Tatham Partners’ Salt Lake City office, which closed in December 2003. The other contenders could not immediately be determined.

Billings are approximately $500,000, the agency said.

Richter7 is charged with creating a national and international campaign focusing on the benefits of bringing businesses to Utah.





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