Utah Mountain Resort Picks Thomas Taber

BOSTON Park City Mountain Resort in Utah has tapped Thomas Taber & Drazen for ad services, according to the agency in Denver.

“Thomas Taber & Drazen has the talent and industry knowledge that we are seeking in an agency partner,” said Krista Parry, client director of marketing and communications. “We believe that these talents will help us continue to strengthen our brand and further position us as an industry leader.”

New work is slated to appear in the fall. The agency will fashion a multiplatform campaign for the skiing and snowboard destination. Print, direct response, out-of-home and Web design will all be part of the push.

Thomas Taber is a full-service independent advertising agency working for clients such as Colorado Farm Bureau Mutual Insurance, the Hatch Co. and Icon, among others.

Among the shop’s best-known recent work was a push last December that mixed scare tactics and wry humor for Colorado Farm in an effort to convince homeowners to choose the local company over national firms. The campaign depicted region-specific threats affecting modern Colorado citizens. In one ad, for example, a mountain lion caused a driver to veer off the road.