USTA, Arnold Hit the Road

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON In a TV and print push for the United States Tennis Association, Arnold portrays the 10 men’s and women’s events played during the six weeks leading up to next month’s U.S. Open as “The greatest road trip in sports.”

The work breaks this week and includes a pair of 30-second spots shot at events in Indian Wells, Calif., and Miami. Testimonials from stars such as Roger Federer, Andre Agassi, Rafael Nadal, Martina Hingis and Venus and Serena Williams are included.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in