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In between posting updates about their lives, fascinating or otherwise, users of social media seem to have plenty of time to opine about brands. In a Harris Poll released this week, 34 percent of adults who use social media said they have employed them “as an outlet to rant or rave about a company, brand or product.”
Happily for marketers, the polling (conducted in April) found near parity between the number of social-media users who employ those venues to express “my dissatisfaction with a company, brand or product” (26 percent) and those who use them to hold forth about “the companies, brands or products I like” (23 percent).
Many
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