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Shop to Partner With Site; National Campaign Stars Dodger
SAN FRANCISCO–UseTheExperts.com, an Internet directory that connects consumers with local businesses, selected J. Walter Thompson of Los Angeles to design a national ad campaign. Billings are estimated at $25-$30 million, sources said.
The decision followed an informal review, company officials said.
UseTheExperts.com, based in Westlake Village, Calif., is a Web directory of experts providing products and services in areas such as vehicles, insurance and medicine.
Company officials said the database eliminates the disappointment of looking for good businesses because each expert listed at the Web site guarantees customer satisfaction.
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