Used Car Data Is New at O'Keefe

With the number of used cars for sale increasing every year, Cadmus/O’Keefe in Richmond, Va., has landed a client that provides information on those pre-owned vehicles.
Carfax in Fairfax, Va., has not previously had an agency-of-record relationship, reported agency president Matt Thornhill.
Sources said the account is expected to bill in excess of $1 million. This is due, in part, to the fact that Carfax is planning to expand its services to consumers, as well as its present audience of used car dealers.
How the client’s service works is simple.