LOS ANGELES The U.S. Air Force is completing a review of its $30 million creative and media account and is expected to make a decision next month, the client confirmed.
According to sources, the contest has come down to two finalists, Omnicom’s GSD&M Idea City, Austin, Texas, the incumbent, and the New York office of Interpublic Group’s DraftFCB. Both agencies declined comment.
A representative of the Air Force Recruiting Service, strategic communications division at Randolph AFB in Texas, said the USAF was “in the final stages of the acquisition for the Air Force’s advertising contract” with a decision scheduled for April. He declined to identify the finalists.
The client spent $30 million on measured media in both 2006 and 2007, per Nielsen Monitor-Plus.
The latest effort through GSD&M debuted last week and featured a major rebranding effort including a new tagline, “Above all.”