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USA Network has formed a deal with Saab USA to use multiplatform integration of the Saab 9-3 Convertible in second season episodes of Burn Notice. The car is driven by one of the show’s protagonists and is featured in an online game called Covert Ops.
“Saab USA is another example of the many ways we’re partnering with our advertisers across multiple platforms,” Chris McCumber, evp-marketing, digital and brand strategy at USA Network, said in a statement.
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