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USA Network has reupped its 360º sponsorship deal with Hyundai, retaining the carmaker as the official automotive backer of Burn Notice.
Per terms of the deal, Hyundai will serve as the exclusive presenting sponsor of the Nov. 11 premiere of Burn Notice season 4.5. As was the case throughout the first half of this season, the Hyundai Genesis Coupe will serve as the vehicle of choice for demolitions expert Fiona (Gabrielle Anwar).
When Fi isn’t cruising around Miami in her Mirabeau blue touring coupe, she and her Hyundai will be featured in a custom on-air vignette and as part of an interactive video execution dubbed Black Ops.
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