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CHICAGO U.S. Smokeless Tobacco, the maker of Skoal and Copenhagen moist snuff, has dropped Doe-Anderson as its advertising agency and selected Colangelo.
The switch was part of a cost-cutting effort that included an evaluation of all vendors.
Colangelo in Darien, Conn., was chosen from a field of three finalists based on its “demonstrated skill in creating fully integrated marketing platforms across several communications media,” USST said in a statement. The incumbent defended.
Thano Chaltas, vp of marketing at the Greenwich, Conn.,
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