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CHICAGO The U.S. Navy is accepting bids for its advertising contract through July 8.
The Navy’s request for proposals lists the budget at $60-90 million per year.
The contract is for one year, with four one-year renewal options.
Measured media spending in 2004 was about $25 million, according to Nielsen Monitor-Plus.
The contract of the incumbent, Interpublic Group’s Campbell-Ewald in Warren, Mich., expires Sept. 30. C-E will defend, a representative said. The agency won the account in September 2000.
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