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RFPs out This Week; Air Force Picks Contenders
NEW YORK–Following in the footsteps of the U.S. Air Force and Army, the Navy is launching a review of its $50-70 million account now handled by Omnicom Group’s BBDO Worldwide and Rapp Collins Worldwide, sources said.
RFPs will be issued this week, said sources, who cited a notice on a governmental Web site earlier this month. The process is being led by Cmdr. Tim Howington in Memphis, Tenn.
Like the others, this review appears to be spurred by the Pentagon’s desire to shift to performance-based compensation, which is why some of the reviews have kicked off before existing contracts have expired.
Last month, Howington contacted and met with “top 10 agencies” to pick their brains on everything from compensation schemes to basic business practices.
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