U.S. Cellular “Wind Kiss”

Have you ever wondered how sometimes you just know a certain someone is going to call right before they do? U.S. Cellular explains that the caller blows a kiss on the wind, which travels thousands of miles — even continents — to tip off the intended recipient. Strange, I usually feel a smack upside the head when my mom’s about to call. Kisses in the wind are a bit out of my experience. Still, it’s a sweet sentiment, uplifting and harmless — though perhaps a bit treacly for my taste. And I’m not sure what it does to define or differentiate the brand. –David Gianatasio