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U.S. Cellular puts the emphasis on customer service in a new campaign from Doner tagged, “We connect with you.”
The campaign breaks Wednesday and includes four 30-second TV spots.
U.S. Cellular spends an estimated $30 million on advertising annually.
TV spots will roll out over a four-month period with a new spot each month in U.S. Cellular’s major markets, including Milwaukee; Madison, Wis.; Des Moines, Iowa; Tulsa, Okla.; and Knoxville, Tenn. They will run indefinitely, said John Sloan, executive vice president and account management director at the Southfield, Mich.
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