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Eventually, we’re going to run out of “real people” who haven’t been in a commercial. In the meantime, we’ll meet characters like Monte, the real-person star of this spot for U.S. Cellular (via Publicis & Hal Riney, San Francisco). Not only do we meet Monte and learn of his predilection for filming himself while eating and then posting the video on the Internet. We’re also invited to call him on his cell phone and assist him in his quest to find the best sandwich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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