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The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle.
The Army is about to issue an RFP for its global marketing business that is worth $500 million over the contract period. An Army rep said overall marketing spending on the business is $184 million to $200 million annually. The government's pact is a one-year contract, which is renewable for four years, effectively making it a possible five-year working relationship.
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