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WASHINGTON The U.S. Army has issued a new proposal request for its advertising contract after tossing out the results of last year’s review.
The contract, valued at $200 million annually, makes the Army the largest federal government contractor.
The initial contract is for two years and has three renewal options.
Bidding agencies will be required to complete two tasks. First, agencies must develop a message strategy to attract recruits, given “the challenging recruiting environment resulting from…continuing conflict in Iraq, a relatively healthy economy, and a multitude of ‘safer’ accessible secondary education options.”
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