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LOS ANGELES Independent Moses Anshell has been tapped to handle US Airways’ $25 million advertising account, according to the agency.
The Phoenix-based shop was selected following the carrier’s recent merger with America West Airlines, a Moses Anshell representative said. The agency had handled America West’s estimated $10 million creative account since autumn 2001.
“After doing our due diligence, we concluded that we already had the best guys for the job,” said US Airways executive vice president of sales and marketing Scott Kirby, in a statement.
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