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It’s not often a brand finds itself in the middle of a big story with a happy ending, but that’s the situation that US Airways is facing. And pr and branding experts have a word of advice: Leave it alone.
US Airways flight 1549, en route to Charlotte, N.C., from New York’s LaGuardia Airport, created a media spectacle yesterday as a flock of birds apparently disabled its engines, forcing an emergency landing in the Hudson River.
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