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NEW YORK U.S. ad spending in the first half of the year was down .5 percent versus the same period a year ago, according to ad tracker Nielsen Monitor-Plus. Spending was either down or flat across most major media, including network TV (-4 percent), local newspapers (-8 percent) and spot radio (-2 percent).
The dip in overall spending is in line with figures released last week by competing service TNS Media Intelligence, which showed advertising revenue for the first half of 2007 off by .3
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