UroMed Drops Lehman Millet; Another Client Mulls Options

Lehman Millet recently moved into posh new office space minus one account, while another client last week expressed uncertainty about its future with the agency.
UroMed in Needham, Mass., left the Boston shop in January and began working with Simms & McIvor Marketing Communications in Somerville, N.J., on a project basis, said Larry Cronin, the client’s director of marketing communications.
“UroMed restructured itself and became a surgical device company versus a consumer-based company,” Cronin said. “We needed to more closely match our needs to [another agency].”
Lehman Millet president Bruce Lehman estimated billings on the UroMed account at $2.5 million. The agency had created print ads promoting the company’s line of female incontinence products such as Softpatch and Reliance. Although the account was initially estimated at $5 million when Lehman Millet landed it in January 1997, UroMed only spent $15,000 last year, according to Competitive Media Reporting.
Separately, Lehman Millet’s relationship with Framingham, Mass.-based PerSeptive Biosystems may soon change, said Nuala Kernan, the client’s marketing communications manager. That company was recently purchased by Perkin-Elmer of Norwalk, Conn., which already works with The Atlantic Group, also in Norwalk. “Lehman Millet is still our agency, but things may change. We’re revisiting the whole agency decision right now,” Kernan said.
Two weeks ago, Lehman Millet ended its year-long search for a creative director when it promoted from within, naming copywriter Deborah Lotterman to the position.