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Wine brands have been appealing to laid-back drinkers with wine in a can, so it probably comes as no surprise that you can now crack open a rye whiskey cocktail in a can, too.
Hochstadter's Slow & Low Rock and Rye, which is produced by Cooper Spirits Co., is a cocktail that launched in cans two weeks ago. Unlike other ready-to-drink bottled booze, however, this drink is decidedly upscale—it's made with a blend of rye whiskey, raw honey, dried navel oranges, rock candy and angostura bitters—and potent at 84 proof.
The drink is the brainchild of Rob Cooper, the late founder of Cooper Spirits, and it's designed to appeal to on-the-go consumers, said Robyn Greene, the company's svp of marketing and innovation.
"Consumers are more on the go than they've ever been," she said.
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