UPS Shifts Creative to Martin

CHICAGO — United Parcel Service has shifted the creative portion of its $100 million account to The Martin Agency, leaving Lowe, Lintas & Partners with media buying and planning, a company representative said. Martin in Richmond, Va., began doing project work for UPS last summer, including NASCAR creative, direct mail and regional marketing programs, said Susan Rosenberg of UPS.

All creative was moved from Lowe to Martin in the last four or five weeks, in what Rosenberg called an “evolutionary” move. Both Lowe and Martin are owned by the Interpublic Group of Cos. Overseas creative and media for UPS, headquartered in Atlanta, is handled by McCann-Erickson.