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ATLANTA UPS launched an international advertising campaign this week that will reach 104 countries, the company said.
It’s the Atlanta-based company’s largest international effort and the first time it has used a celebrity spokesman, UPS said.
Created by Interpublic Group’s McCann Erickson in New York, the campaign includes two 60- and three 20-second television spots, print, outdoor and Internet ads.
One 60-second commercial features French film star Jean Reno, who had a leading role in the film The Professional.
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