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UPS today said it has begun a global a review of its ad account.
All told, UPS domestic major media spending topped $100 million last year, down roughly $30 million from 2007, per Nielsen. Global spending was not immediately available, but sources estimated a budget of approximately $200 million.
According to a client statement, the review will cover “global advertising, media buying, relationship marketing and digital services.”
The AAR Group consultancy in London is leading the search.
UPS domestic incumbent The Martin Agency in Richmond, Va.,
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