UPS “Conveyor Belt”

UPS brings to life its “Whiteboard” campaign with animation in this new spot starring The Martin Agency’s Andy Azula. Like past executions, nothing fancy going on here, just the creative director standing in front of a board, using his marker to illustrate all that UPS can do to service a company’s shipping needs. Here, he draws conveyor belts to show how the shipping company can help a company take its business international. There’s something charming about the understated, straightforward approach here. No theatrics, no gags, just the facts, presented in a friendly voice. –Eleftheria Parpis