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UPromise, a customer loyalty program designed to help families save for children’s college educations, isn’t yet up and running, but the startup’s promotional team continues to expand.
The Brookline, Mass., company, formed by Digitas founder and entrepreneur Michael Bronner, last week tapped Hill, Holliday, Connors, Cosmopulos for direct marketing following a review of undisclosed agencies. The budget for Hill, Holliday was not disclosed but will likely be in the low eight-figures, sources said.
The Boston agency joins an impressive roster that includes its Interpublic Group sister shop McCann-Erickson, New York, which picked up UPromise’s ad business in a review in the spring.
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