Upfront 2003: The Programmers - Screen Test

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When CBS announced earlier this month that it would retain its Sunday Night at the Movies franchise, made-fors and theatricals on network television got a much-needed reprieve. Prior to the announcement, speculation even within CBS over whether the network would abandon its movie block underscored the precarious position held by the long-form genre on most prime-time lineups.

Although still a staple of network schedules, the value of telefilms has greatly diminished throughout the past decade, as has that of theatricals.

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