UPFRONT 2: Programming Report - All the News That's Fit to Air

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.






Newsmagazines look to shave ratings points from prime-time hits





By T.L. Stanley





Bryant Gumbel, nattily dressed and looking as relaxed as a man can be after landing a $5-7 million deal, said recently that he has a trick up his sleeve for his newsmagazine, launching on CBS in the fall. ‘We’re going to be on just once a week,’ the former Today Show anchor joked, taking a gentle jab at his former employer, NBC, and rival network ABC.
















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in