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Newsmagazines look to shave ratings points from prime-time hits
By T.L. Stanley
Bryant Gumbel, nattily dressed and looking as relaxed as a man can be after landing a $5-7 million deal, said recently that he has a trick up his sleeve for his newsmagazine, launching on CBS in the fall. ‘We’re going to be on just once a week,’ the former Today Show anchor joked, taking a gentle jab at his former employer, NBC, and rival network ABC.
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