Updated: Saatchi Poaches Top Creative Team From TBWA\Chiat\Day

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TBWA\Chiat\Day creative team Margaret Keene and Chris Adams are the new creative leaders of Saatchi & Saatchi’s office in Torrance, Calif., Saatchi has confirmed.

Margaret Keene and Chris Adams were group creative directors at the Playa del Rey, Calif., office of Omnicom Group’s TBWA\Chiat\Day. At Publicis Groupe’s Saatchi, they will lead a department of more than 70 creatives as co-executive creative directors.

The hire fills the vacancy created in December when Saatchi Torrance ecd Mike McKay left to become ecd of Omnicom Group’s BBDO in San Francisco.

With the move, Keene and Adams are trading a leading role on key TBWA\C\D client Nissan for stewardship of Toyota, the cornerstone account of Saatchi Torrance and the shop’s second-largest global client after Procter & Gamble.

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