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Procter & Gamble has confirmed its review of its Gillette advertising account in North America.
Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The review, which Adweek first reported last night, does not include direct marketing, public relations or media planning and buying.
BBDO has handled the brand since 1966. Gillette also became the Omnicom Group shop's entree into Procter & Gamble, when the packaged goods giant acquired Gillette for $57 billion in 2005.
Gillette's portfolio of products includes razors, blades, shaving cream, after shave, deodorant and body wash for men.
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