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NEW YORK Levi Strauss has awarded media buying and planning on its namesake and Dockers brands to Omnicom Group’s OMD.
Sources said the business was awarded after Levi’s failed to come to terms with Publicis Groupe’s Zenith Media on a contract.
Levi’s disputes such assertions, and late Friday issued this statement: “For the record, Levi Strauss denies that it awarded its business to OMD ‘after failing to come to terms with Zenith Media.’ Levi Strauss did not pursue any discussions with Zenith, as we were focused on finalizing terms with OMD.”
Sources said Zenith
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