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Google doesn’t care about social networking. But perhaps it should, since social-networking platforms are gradually making search less relevant.
Those are just two of the more pointed conclusions found in a report issued Tuesday (Mar. 17) by Pali Research analyst Richard Greenfield, who examined MySpace’s business and its long-term ad relationship with Google. In the report Greenfield reiterated a contention he made last July that the underperformance of search ads in MySpace is not simply a product of the nonresponsive nature of these sites’ users.
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