After less than two years on the job, Euro RSCG Chicago co-president Jamie King is being replaced by Norm Yustin, global chief marketing officer at Claire’s Stores, who has been named president.
In addition, the agency confirmed King’s ally Steffan Postaer, the former chairman and CCO at the agency, has left.
In initially announcing Yustin’s arrival at Euro RSCG, the agency said King would be working on a project for Havas, the details of which it would not disclose. The agency now says King is starting an agency with former Publicis & Hal Riney colleague Roger Camp, Camp+King, based in San Francisco. The shop, created in collaboration with Havas, is starting with Old Navy, Shaklee and project work for Yahoo.
Back at Euro, Joy Schwartz, King’s co-president, will retain a president’s title alongside Yustin. Schwartz, a nine-year veteran at Euro RSCG, was promoted to co-president when King joined the agency in March 2009 from Publicis & Hal Riney, where he was president. Schwartz leads Euro RSCG clients Citigroup, Sprint and Groupon, which the agency won in December.
King’s move to Euro RSCG in 2009 reunited him with former LB Works partner Postaer, who was then Euro RSCG Chicago’s chief creative officer. (At Leo Burnett’s LB Works unit, which was absorbed into Burnett, Postaer was CCO and King was CMO.) In November, however, King’s ally was replaced as Euro RSCG CCO after six years by Jason Peterson, the former executive creative director and co-president at Interpublic Group’s Translation unit.
Prior to his client role at fashion accessory retailer Claire’s, Yustin was chief marketing officer at Macy’s North. Before that, he was CMO at Interpublic’s Campbell Mithun unit. He’s also held account positions at agencies like Publicis Groupe’s Fallon and Leo Burnett and at WPP Group’s Ogilvy & Mather.
“I’m a client guy in my head and an agency guy in my heart who really understands a client’s business and how to grow it,” Yustin said about his return to the agency world.